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Derek Royer Massage Therapist with Business Card
Derek Michael Royer, a massage therapist in Toronto, had his business cards typeset on cloth and tied in a knot. Clients loosen the knot to reveal his name and address. Now this mystery massage man,...
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ADCC Hate Love for Advertising Industry
The ADCC Awards (Advertising and Design Club of Canada) were held in Toronto on November 4, opened with a short film, “Hate/Love”. Judy John, chief creative officer at Leo Burnett Toronto, says the...
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Raising the Roof Campaign For Potential
Raising the Roof, a Canadian charity, launched a national public education campaign in February 2011, reminding people that homeless youth have nothing, but potential. The campaign focuses not on how...
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Bounty Picks It Up
Bounty, a premium priced paper towel brand from Procter & Gamble, is promoted as the way to deal with mess in “Picks It Up”, an award winning print advertising campaign from Canada. The more...
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IKEA Moving Day
IKEA in Quebec and Leo Burnett Toronto have won a North American Gold Effie for “Moving Day”, an experimental media campaign providing people with boxes for moving house on July 1, 2011. Many people...
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Always Like a Girl
Procter & Gamble’s Always feminine hygiene brand is running #LikeAGirl, an online campaign challenging damaging stereotypes often applied to adolescent girls. The campaign suggests that using...
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Always Like A Girl Stronger Together
Procter & Gamble has released “Always Like A Girl Stronger Together”, a sequel to the 2014 “#likeagirl” campaign, timed to coincide with International Women’s Day on 8 March. The Always commercial...
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Who will you help?
#Whowillyouhelp?, an advertising campaign released by Ontario Women’s Directorate, an initiative of Government of Ontario in Canada, continues to raise awareness of public responsibility for response...
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Mr Clean Cleaner of Your Dreams
Procter & Gamble is running “Cleaner of Your Dreams”, an advertising campaign launched during the 2017 Super Bowl NFL final. The campaign features an animated version of Mr Clean using Mr. Clean...
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IKEA Cook This Page at home
IKEA’S Cook This Page, an in-store promotion in Canada, has won a Grand Prix award at the Clio Awards. The IKEA Cook This Page campaign involved a set of printed recipe sheets distributed to IKEA...
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